Multicultural marketing is more than just ‘targeting’—it is about making and reinforcing an emotional connection between brands and consumers. The essence of a good multicultural program is one that creates an emotional bond and reinforces that bond with consistent, long term messaging and programming.

Tap into the multicultural market’s size, growing clout, and buying power with video:

Multicultural marketing requires thoughtful understanding of the audience’s specific cultures, and how digital devices play within their daily lives, so we study and analyze this consumer group’s online/mobile behaviors, location and demographic data, to help craft realistic and sustainable strategies that will better resonate with your multicultural target consumers.

Implement effective multicultural strategies:

Effectively reach Hispanics, African American, Asian Americans and other influential ethnic groups, ensuring maximum relevance across multiple cultures, by implementing the most effective video advertising strategies, that will resonate deeply with your audiences.

Bring to life incredibly effective cross-cultural campaigns:

We’ve helped global brands like Disney, government accounts such as Dept of Health, Community Colleges with their multicultural campaigns to ensure that they are reaching this key population in the most effective way possible.

Benefits of Partnering with Oculu:

A.) Video Ads Expertise: Oculu is a pioneer in the online video space since 2003, providing world class video technology, creative and advertising solutions and has delivered millions of video plays for thousands of customers across every screen – desktop, mobile and connected TV.

B.) Quality Inventory and Full Transparency: Publishers within the Oculu network undergoes a strict vetting process and are secured directly by our in-house media buying team consisting of advertising experts to ensure the highest quality of brand safe video inventory. We offer full transparency and can provide a full site list up front that can be customized with whitelisting or blacklisting as you see fit.

C.) Advanced Targeting: Our quality video targeting ensures that you reach your desired target audience within the specified demographic, geo-location, behavioral, re-targeting, device type, ethnicity, language, etc.

D.) Custom Creatives: We also produce unique, high-impact, attention grabbing video units (i.e. video end cards, overlay, haptic videos etc.) that are proven to drive more engagement and interaction. Visit our Ad Gallery to see some video success stories at




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Multicultural Audiences Spend More Time with Digital Video than General Population

Online video consumption is high among multicultural audiences, according to eMarketer. The general population spends 12 hours 13 minutes viewing online video in an average month. But for multicultural audiences, this is much greater – African-Americans spend about 44% more hours on online video monthly, and Asian Americans spend about 27% more hours.

Video ads offer an opportunity to connect on a deeper level right from the outset, by establishing a relationship, inviting the audience into the fold, and drawing them into a unique visual experience. As a result, video advertising has now become a key component to many successful multicultural advertising campaigns.

Recommend the Most Responsive Video Formats
When targeting different multicultural segments, we will recommend the best video format to maximize the most engagement with your brand.

  • Pre-roll – :15 or :30 sec video ads that plays before the content the user has selected for desktop and mobile.
  • Video end card – we can create custom end cards - a graphic ad unit at the end of video that encourages viewers to explore more content or directs audiences to take a specific action.
  • Outstream Videos – also commonly referred to as 'in-read' or 'native video’ that auto-plays in a large format player whenever a user navigates to it within text content (typically an article).
  • Haptic Video – Haptic refers to video technology that uses vibrations, motion that heightens brand awareness, favorability and purchase intent.
  • Connected TV – refers to any TV or devices that can be connected to the internet and access content beyond what is available from a cable provider.

Custom Video creatives :

We welcome you to visit Oculu’s Ad Gallery to see examples of our custom video creatives and how we’ve helped our Brand partners build brand awareness, drive website traffic, generate leads and create more meaningful engagements: Click here.