Multicultural marketing requires thoughtful understanding of the audience’s specific cultures, and how digital devices play within their daily lives, so we study and analyze this consumer group’s online/mobile behaviors, location and demographic data, to help craft realistic and sustainable strategies that will better resonate with your multicultural target consumers.
Effectively reach Hispanics, African American, Asian Americans and other influential ethnic groups, ensuring maximum relevance across multiple cultures, by implementing the most effective video advertising strategies, that will resonate deeply with your audiences.
We’ve helped global brands like Disney, government accounts such as Dept of Health, Community Colleges with their multicultural campaigns to ensure that they are reaching this key population in the most effective way possible.
A.) Video Ads Expertise: Oculu is a pioneer in the online video space since 2003, providing world class video technology, creative and advertising solutions and has delivered millions of video plays for thousands of customers across every screen – desktop, mobile and connected TV.
B.) Quality Inventory and Full Transparency: Publishers within the Oculu network undergoes a strict vetting process and are secured directly by our in-house media buying team consisting of advertising experts to ensure the highest quality of brand safe video inventory. We offer full transparency and can provide a full site list up front that can be customized with whitelisting or blacklisting as you see fit.
C.) Advanced Targeting: Our quality video targeting ensures that you reach your desired target audience within the specified demographic, geo-location, behavioral, re-targeting, device type, ethnicity, language, etc.
D.) Custom Creatives: We also produce unique, high-impact, attention grabbing video units (i.e. video end cards, overlay, haptic videos etc.) that are proven to drive more engagement and interaction. Visit our Ad Gallery to see some video success stories at http://gallery.oculu.com/