Marketing your product or service online with the use of video is possible. Many companies are doing it and some are reaping better profits than others. Decisions made early in the process of incorporating video into your marketing strategy will put you on the path to minimal or great success, or dismal failure. Success requires […]
Online video ads are the most effective way by which a company can stand out from the rest despite stiff competition. These days a lot of business owners are putting an arduous effort and time in making an enthralling video ad so that they can tap a wider audience through the internet. The rising popularity […]
In this 21st century, there are unfathomable ways by which you can market your business online. The latest fad is to use online video advertising as your marketing tool which will certainly upgrade your business. Whether you have a big business or small venture that need a large readership, you can make use of this […]
As the popularity of video is burgeoning hastily, the companies are also willingly embracing this latest fad and are spending a chunk of money for video production. It is true that a video production always demands a hefty amount and moreover, it is also time-consuming. So, if you want to utilize your video in a […]
Video monetization is growing by leaps and bounds as video advertising marketing is evolving continuously. So, video monetization is indubitably the future of targeted advertising and it is the utmost way by which the bloggers and webmasters can make money from their respective blogs and websites. Video monetization is also lucrative for the advertisers too. […]
In the realm of advertising mediums, a commercial video production is undoubtedly the most sure-fire way to reach the global customers within a few seconds. If you know how to make an enthralling and substantive video, then you can certainly thrive the stiff competition. Though you need to spend a chunk of money for video […]
This blog is not an advertisement for Google but here at OCULU® we have been pleasantly surprised by the results our customers are receiving when they serve TrueView for their pre-roll ads. From a CPM basis, the results are good when measured against other pre-roll choices OCULU® streams. The bottom line is that online video […]
Who’s in control when watching your videos? How a video plays on your site is a choice that can influence your conversion rates. Find out the difference between user and non user initiated video and how this can impact your conversions by watching now.
Hi I’m John Cecil and this is video number six in my eight part series, “Eight Golden Rules For Online Video Success.” Rule #6: Video Completion Rates Marketers never look at Video Completion Rates. But it’s one of the most important metrics in the online video equation. How many people are watching your video to […]
As a marketer it’s really important for you to understand the end user of your online videos. Where are they watching your video from? Are they on a desktop, on a mobile phone, or a tablet? Find out why you need to understand the small screen!
The ‘next big thing” in the tech world is virtual reality (VR). As experts in serving video it is our responsibility to always look to the new frontier. The question now is: could VR be the next frontier in delivery platforms for video? And what do servers of videos specifically need to do to prepare […]
Search engine optimization and social networking video content are important components in a balanced online video strategy. Online Video Revolution: How to Reinvent and Market Your Business Using Video by John Cecil, available at Amazon.com walks online marketers through steps necessary to optimize performance, profit and presence with online video content. Click to watch now!
Giant leaps in technology have shifted the Internet from a fully text-based format to primarily video-based viewing. Those changes in technology require that your company move forward with the global movement to provide video footage for visiting web customers. But just what does this mean? Find out from John Cecil, author of Online Video Revolution.
Have you thought about using online video to create income for your company? If you have you, like many others, probably looked at your budget first, thought about the expenditures, and began talking yourself out of using video. Yes, it involves cost. You’ll need to create content for your online viewers to watch when they […]
Orange County, CA — July 8, 2014 — OCULUhas announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULUwill make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream […]
