What we thought would be a fleeting pandemic/panic has become our new everyday reality. Covid 19 has become the elephant in the room that no person, business, or brand can ignore. And since the virus is impossible to ignore, brands specifically have had to confront the current state of the country head on – it’s […]
If your company is currently using AdWords for keyword/pay-per-click advertising, we highly recommend you give advertising on YouTube a try as well. With studies to back us up, as well as personal experience in the field, we know that Youtube ads are more effective than Google’s AdWords, especially when it comes to using pre-roll. The […]
It’s no secret that we here at Oculu consider our emerging formats our pride and joy — we boast about them to the hilltops and what makes it even better, is that we can back up our championed effectiveness with hard data. But what if you’re a company that wants to serve your own […]
We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers. There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make it […]
We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers. There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make it […]
We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers. There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make […]
–by Summir Wilson We know pre-roll. It’s short, sweet, and succinct. It gets the message across well enough… but that’s if viewers are actually paying attention to your ad. The latter is not promised. Since digital platforms, technologies, and devices have advanced and become more captivating, it’s becoming harder to garner the attention of viewers […]
The world is continually turning more to digital platforms for answers and research. This makes sense considering we have access to the web any time and any place, we are surrounded by it at all times. How does this digital takeover affect lawyers and law firms? While it was once practical to advertise your practice […]
Digital Advertising is Changing The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is […]
According to eMarketer, travel ranks as the sixth largest industry for ad spending in the United States. Additionally, they report that digital ad spending in the travel segment will surpass what is spent on consumer packaged goods brands in 2020. With a projected value of $13 billion, the travel industry is steadily increasing its share […]
Custom Skin The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is playing a […]
As attention spans get shorter, Oculu is focused on developing emerging video formats to further engage viewers and improve performance by adding interactive elements such as overlays and end slates to drive more interactions and meet KPI’s Oculu created dynamic overlays in addition to the pre-roll and an end slate to run after the pre-roll […]
The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]
Online marketing with video has shoved traditional formats aside. As print slowly fades, and advertisers work around broadcast media formats, pre-roll advertising has grown into an important way that advertisers can still directly engage millions of potential consumers. Just as in everything else digital, however, technology drives change. What was standard yesterday becomes ineffectual tomorrow. […]
